Mark Twain once said the difference between the right word and the almost right word is the difference between lightning and a lightning bug. In written communications--online or in print--the same holds true.

Effective writing drives sales, increases customer retention and employee satisfaction, creates inspiring messages, motivates, and entertains. It's clear, concise, and well-structured. Above all, it works. The words you use to describe and promote yourself or your business make all the difference. Don't tell the world your a lightning bug when you want to be lightning.

If you are looking to sharpen your message or develop a communication strategy that will achieve results, please contact me for projects ranging from crisp, one-line ad copy to informative full-length manuscripts and dynamic websites. I can help translate your expertise and experience into words that put your best image forward. 

 

Small Business Strategist

Books & Memoirs